One of the best approaches for marketing is giving. This works for businesses that sell services as well as those that sell things.

For years, marketing wisdom has been that repetition is the key to a customer engaging with a brand (company). Or that someone has to hear from you about 5-6 times before they’re ready to call, buy, or whatever.

You can analyze your web traffic all you like, but knowing how long people (don’t) spend on your page isn’t going to tell you why your content isn’t compelling.